Audi Breaks Ski Jump Record Again
by CStingray78
Excerpt from GermanCarFans.comAudi Breaks Ski Jump Record Again
The sky’s the limit
Text & photos courtesy Audi AG
edited 03-08-2005
Kaipola, Finland, 24 January 2005, 1.27 p.m: the expression on Uwe Bleck’s face is probably much the same as when he is putting his car into the garage at home or driving to the shops. He is sitting behind the wheel and looks calm and relaxed. It is hard to believe that, after quite literally scaling new heights, he has just parked his Atlas Grey Audi A6 4.2 quattro 47 metres off the ground at an angle of 37.5 degrees – and that is approximately equivalent to an 80 percent gradient. On a ski jump!
The Audi engineer has repeated a feat that only rally driver Harald Demuth had achieved before him, in 1986. Back then, Demuth had climbed the Pitkävuori ski jump in Kaipola, Finland in a Audi 100 CS quattro for what has become an almost legendary quattro commercial. In doing so he set a record that had stood until Uwe Bleck got behind the wheel. To mark its “25 years of quattro†anniversary, Audi has now filmed a sequel to this ad on the same jump. The 45-second film “Ski Jump 2005†will be broadcast on television from 5 March.
Hans-Christian Schwingen, Head of Marketing Communication at AUDI AG, explains something else that is special about this film production: "This was the first time that we had made such a complex film production without an agency. Everything was managed internally by Audi. A fact that we are particularly proud of!" Project manager Silke Mathews and Gerhard Kiefer, responsible for advertising film productions at Audi, coordinated nearly all the tasks that are otherwise performed by an advertising agency. Kiefer also acted as the film’s director: "It was a great experience. It’s not often you get the chance in your job to work on a project like this."
The article is pretty long, but the pics on that site explain it all!
That is just plain awsome.. I would love to see the video footage of it, as well as the video footage of the first run at it back in the 80's. Audi/VW whole 4motion program is awsome. The haldex unit that is used to control the 4 motion and quatro is just simply an amazing unit.
Jeremy
Jeremy
Quattro almost had Steve sold on an Audi since his roommate owns one. We checked them out at the Baltimore Convention Center Motor Trend show and they are really nice inside and out. But, who wouldn't expect that for the price range they start at.
VW have almost all the same luxeries as Audis do. How ever the only two that come with quatro/4motion are the Passat, and R32... The passats are actutly really nice cars, and I dont think the used ones are overly priced.
Jeremy
Jeremy
